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KORDA has become one of the most popular brands in the carp fishing industry.

Korda was created in 1993 and has been an innovator in carp fishing ever since. Korda Tackle now being one of the top names in British carp fishing following its strict ethos that every product it produces must have practical application on the bank.

Korda is made up of a team of experienced carp fishers, right from the top of the business. Founder and Managing Director Danny Fairbrass and Operations Director Damian Clarke won the British Carp Championships in 2003. Korda has a very participative input in the sport, as they encourage all the team to be active and test all their products in order to produce the highest quality products. With such a large team of respected carp anglers working on each product you can be rest assured that the product you receive is reliable, easy to use, and of high quality.

Korda has a very expansive range of terminal tackle , t-shirts, hoodies, caps, and all type of accessories.

Danny Fairbrass started running the business out of his garage making leads and selling them on local lakes, . Shortly after, Damian Clarke and John Hannent joined the company – and gave it the bright green brand design that has now become so iconic in the carp fishing community.

Korda has been at the forefront of filming and airing all their fishing experiences making the fisherman get involved in the process of creating and testing their products, creating DVD´s available to every angler. Korda have their very own television series, Thinking Tackle premiered on Sky Sports in 2006. This television show has over 10 seasons and is available to watch or buy online, and has revolutionised carp fishing broadcasting. The show has since transformed into a digital magazine, also titled Thinking Tackle, which is available to view on the Korda website. Korda has always supported young anglers, and in 2005 it opened its Carp Academy, a junior fish-in where aspiring anglers are given a grounding in the latest carp fishing techniques. In 2012 Korda became the primary sponsor of the England Carp Team. The team have since become World Champions, winning gold in 2015.

Korda are continually trying to develop more advanced products, pushing the boundaries of camouflage and hook sharpness. It also continues to be an innovator in the industry and launched Korda Kover, the first carp insurance cover of its kind.